How to Make 100k in Roofing Sales

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How To Make 100k In Roofing Sales

Making 100k in roofing sales is no easy task. It takes a lot of hard work, dedication, and determination. But if you are willing to put in the effort, you can definitely achieve this goal. In this blog post, we will discuss the process you need to take to make 100k in roofing sales.

We will cover everything from finding leads to closing deals. So if you are ready to start making some serious money in the roofing industry, then keep reading!

The Math

Okay, so to make 6 figures in roofing sales you have to do the math.

$100,000/12 (months) = $8,333.33 <– Our monthly target

Now, you need to figure out how much you make on average per roof sale. Pricing is likely to fluctuate from company to company & state to state, as roofs tend to cost more in some states than others, & commission percentages vary.

Furthermore, you’re likely to make less (per roof) if you’re a salesman as opposed to a company owner.

Taking the time to position yourself correctly in the marketplace (& in life), will most likely enable you to earn more by doing less in the long run.

Lead Generation

The first step is acquiring leads.

Here are a few different ways you can go about this:

If you’re low-no budget you can go old school & start cold calling potential customers. If you decide to cold call, then you will need to purchase a list of potential customers from a lead generation company.

Once you have your list, you will need to start making calls and setting up appointments.

Another cheap way to get started is to run a cold outreach email campaign to residential homeowners. You can contract somebody off of Upwork or Fiverr to scrape a list of potential prospects (phone numbers, emails, etc.) for relatively cheap.

Again, once you have your list you’ll need to craft a template, to find the best way to improve your open rate and more visit

Generating 100k In Roofing Sales Online

If you decide to promote your business online, then you will need to create a website or blog that is specifically designed for roofing contractors.

On your website, you should have a form where potential customers can input their contact information.

Once you have collected some leads, you can offer a ‘free estimate’ or some other value proposition to follow up with your prospects.

If you need a roofing website, or help getting found online, visit Lords Only Roofing Digital Marketing Agency.

Having a properly structured website is vital for search engine optimization (SEO), which gives you the highest chance of appearing in organic search results.

Additionally, a professional-looking website will only enhance your brand’s image & add value to your company in the long run.

Closing The Deal

This is where many roofing contractors fail. You need to be very knowledgeable about your product/service and able to answer any questions that the potential customer may have.

You should also have a strong, refined sales pitch.

Start with the objective of one sale. If you can generate one sale, you’ll gain vital momentum & confidence needed on your journey to 100k

Following Up

The last step is to follow up with the customer. Once the job is completed, you should always send a thank-you note or email and request a review.

Pro Tip: Check in with the customer a few months later to make sure they are happy with the work that was done. If you can build a strong relationship with your customers, then they will be more likely to use your services again in the future. Additionally, you may need a testimonial down the road, & when the time comes, you’ll have plenty of people you can count on.

Making 100k in roofing sales is definitely possible if you are willing to put in the work. Follow the steps that we have outlined above and you will be well on your way!

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